Content is always
Back in January 1996, Bill Gates declared that ‘Content is King’. And how right he was.
It’s no surprise that content marketing campaigns have become a vital component in the marketing toolkit of many brands as they aim to reach out and speak to their audience whilst standing out from the crowd.
Whether it be through blog posts, social networks or promotional videos, it’s true - as Mr Gates said - that anyone with a computer and internet connection can publish whatever content they create these days.
But, of course, that doesn’t always mean they should!
In such a saturated content market, especially online, making sure the right content is being put out to deliver your brand message to the right audience is critical.
That’s why it’s vital that your content strategy focuses your efforts where they are going to have the biggest impact.
And that’s what we’re here for.
Whilst many brands understand the importance of quality content, they need guidance in understanding just how this content will work for them and their brand.
Successful Content Marketing is about telling your brand’s story. It is about giving information that your audience finds useful. It is about directly answering questions that your audience may have about you. It is about engaging
customers and instilling their trust in you. It is about making customers feel a personal connection with your brand, far exceeding just a logo and a website. It is the most effective sales pitch you can have.
Done properly, Content Marketing can be the key to your brand’s success.